Ilariê began as a hugely popular children's song by Brazilian television presenter Xuxa, whose cheerful chant became familiar across Brazil and to Portuguese-speaking audiences abroad. Decades later, short clips of the hook began circulating on TikTok and in floptok edits, where its bright, singalong energy was repurposed for jokes, dances and ironic nostalgia. The 'gogogo' version leans into that playful momentum, turning a childhood memory into a fast, recognisable cue. It endures because the melody is simple, joyful and immediately tied to a shared cultural moment.