“I'm the Map” comes from Dora the Explorer, the animated preschool television series that began airing in 2000. Map is a recurring character who helps Dora and viewers identify the route to each destination, and his sung introduction became one of the show's familiar repeated segments. As audiences revisited the series online, the short refrain circulated in nostalgic clips, remixes, and memes. It remains useful because the lyric is immediately understandable and neatly sets up jokes about directions, maps, trips, or getting lost.