The line comes from WWE television in 1999, during the Higher Power storyline built around Stone Cold Steve Austin and the Ministry of Darkness. After weeks of a hooded figure tormenting Austin, Vince McMahon pulled back the hood on Raw and delivered the confession to a stunned crowd. The moment became one of wrestling's most quoted reveals, and clips of the delivery later spread online as a shorthand for any villain proudly admitting they planned everything from the start.