Craque Neto is a former Brazil and Corinthians midfielder who became one of the country's most outspoken football pundits, hosting Os Donos da Bola on Band. His jogou aonde challenge, used when doubting whether a critic ever played at a high level, became a recurring joke among fans and was clipped widely on social media and messaging apps. Supporters who still chant Vai Corinthians for his old club helped keep the phrase alive, turning a television argument into a reusable meme for questioning anyone's football credentials.