John Cena began using The Time Is Now as his WWE entrance theme in 2005, the same year it appeared on his debut album You Can't See Me, recorded with Tha Trademarc. The track and Cena's You Can't See Me catchphrase became inseparable from his career. Online, the opening fanfare later fuelled the Unexpected John Cena meme, where videos and prank calls built up an unrelated scene before blasting the theme and a shout of his name, turning the song into shorthand for a sudden, over the top arrival.