King of the Hill is an American animated sitcom created by Mike Judge and Greg Daniels that ran on Fox from 1997 to 2009, following propane salesman Hank Hill in the fictional town of Arlen, Texas. Hank, voiced by Mike Judge, is known for restrained reactions, so a pleased line delivered as Mr Big became a handy shorthand online. The clip circulates on soundboards and in chats as a compact reaction, shared because its dry approval works for both genuine praise and sarcastic satisfaction without needing explanation.