Serious Sam is the long running first person shooter series from Croteam, first released in 2001, and known in Russian speaking communities as Krutoi Sam. Short voice clips from games like this became popular reaction sounds on soundboards and in edited videos, where a single exaggerated line can replace a whole reaction. This Nooo scream is shared in its Russian form, which adds to the dramatic delivery, and it stays in use because the emotion is clear even without understanding the rest of the scene.