Grand Theft Auto IV was released by Rockstar Games in 2008 and followed Niko Bellic in Liberty City, where in-game phones featured multiple selectable ringtones. The laid back option became a fan favourite for its calm contrast to the game's crime story. Clips of it spread through YouTube, TikTok and soundboards as players set it as a real ringtone and editors reused it for memes. It remains popular alongside the GTA V notification sound in GTA sound collections, kept alive by nostalgia for the IV era.