The clip is linked to Otakin, a Chilean creator tagged as an anti-influencer, and it spread as a short reaction sound on Instagram and TikTok, where users in and around Concepcion in the Biobio region shared it alongside other local slang clips. Its appeal is not a long catchphrase or a musical hook, but a single blunt phrase that fits the fast pace of short-form video, so creators reuse it to punctuate fails, awkward moments, and ironic commentary. That simplicity keeps it in rotation long after its first viral posts.