Place it at the reveal beat in your edit, right before the cutaway gag lands. Follow it with the Directed by Robert B. Weide sting for a failed shot, or layer the Air Horn Club Sample after a made basket to keep the arena energy going.
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This six-second clip is a young kid shouting "LeBron James" in a playful, sing-song voice, stretched out like an announcement. It feels gleefully overhyped and instantly funny, turning a simple name call into pure celebration. It comes from the Vine-era clip that spread widely as this Vine.