Level Up is a 2018 single by American singer Ciara, built around a dance-driven pop and R&B sound that quickly became a viral dance challenge on social media. Fans and creators copied its energetic choreography, filmed their own versions and paired the hook with transformations, workouts and personal milestones. The challenge helped the song reach a new audience beyond radio, and its short, chant-like hook made it easy to reuse in short-form video. It remains popular because the message of self-improvement fits almost any confident reveal.