Deez nuts is a long-running joke built around tricking someone into asking a question that allows the punchline as an answer. The phrase was popularised in hip hop in the early 1990s and found a huge second life online in 2015, when a viral social video of a man gleefully delivering the line over the phone spread across Vine and Instagram. Short reposts turned it into a reusable reaction clip, and creators still drop this 'look at' version into pranks and edits whenever a silly, predictable twist is needed.