Max Caulfield is the photography student protagonist of Life is Strange, the episodic adventure game first released by Dontnod Entertainment in 2015. Text messages play a central role in the story, delivering clues, character moments and choices that shape Max's relationships in Arcadia Bay. Because players hear the notification so often while exploring, the short tone became closely associated with the game itself. Fans later shared it online as a ringtone and notification sound, keeping a small piece of that world on their own phones.