The chant comes from Argentina's supporter culture and exploded worldwide during the 2022 FIFA World Cup in Qatar, where thousands of fans sang 'Messi, tráeme la copa' in stadiums, fan zones and street celebrations as the team marched to the title. Clips of the singing crowds spread across TikTok, Instagram and WhatsApp, turning it into a staple of football edits and fan compilations. It remains a go-to anthem whenever Messi scores or Argentina wins, a shorthand for an entire nation's hope fulfilled.