The clip comes from the Brazilian Portuguese dub of South Park: The Fractured But Whole, the 2017 superhero role-playing game based on the animated series. In the game, microaggressions are treated as a literal combat trigger, turning political correctness into a fighting mechanic tied to PC Principal and his rules for speech. Players clipped the shouted cue because the joke works outside the battle system too. It spread on soundboards and in meme edits as a shorthand for someone declaring a minor remark an act of war.