Phonk, and the Brazilian montagem style in particular, became a staple of short-form video soundtracks as creators searched for aggressive, loop-friendly tracks that could carry a whole edit without lyrics getting in the way. Clips like Montagem Coma circulate through soundboards, TikTok edits and YouTube montages, where the same pounding loop is reused across car culture, fitness and gaming content. Its appeal is practical as much as musical: it is instantly recognisable, easy to cut to, and it gives even a simple sequence a high-energy, underground edge.