Mr Incredible comes from Pixar's The Incredibles, released in 2004, but the Becoming Uncanny format spread much later online. In the meme, the same character is shown across numbered phases, growing more distorted and traumatised as the topic gets darker. Phase 5 sits in the middle of that escalation, past the mild early stages and before the most extreme edits. The format became popular on Reddit, YouTube and TikTok in the early 2020s, and creators still use individual phase sounds to mark a precise level of discomfort without showing the full sequence.