Swedish performer Mats Söderlund released the track in 2004 as Gunther, performing with The Sunshine Girls, and its refrain 'you touch my tralala, my ding ding dong' made it a Eurodance novelty hit across Europe. The low, serious vocal over a camp dance backing helped it survive online long after the charts, first on early video sites and forums, then in meme edits and soundboards. Its instantly recognisable hook now works as shorthand for cheesy seduction and overconfident male bravado.