The phrase niet omdat het moet maar omdat het kan became widely known in the Netherlands through Tele2 advertising, where it was used as the central slogan for its telecom offers. Different versions of the commercials featured different groups delivering the line, including this ouderen version with older speakers, which helped the wording enter everyday Dutch speech. Shared online as a short soundboard clip, it outlived the original adverts and is now reused as a familiar shorthand for indulgence, impulse purchases and doing something purely for fun.