The sound comes from the Nintendo Switch, Nintendo's hybrid console released in 2017, where it plays as part of the system's home menu interface when the console is woken or returned to from a game. As Switch gameplay, unboxings and setup tours spread across YouTube, Twitch and TikTok, viewers began to associate the short chime with starting a play session. It remains popular because it is brief, clean and immediately recognisable to millions of players, making it a handy audio shorthand for Nintendo gaming in edits and memes.