Noluyoh is taken from the Turkish film Sag Saglim, where it appears as a short spoken line built from the everyday question meaning what is happening. The clipped pronunciation turned the phrase into a standalone reaction that travels easily outside the film, especially in Turkish speaking meme and short video circles. Because the delivery alone communicates confusion, creators reuse it over unrelated footage of accidents, surprises and misunderstandings. Its brevity keeps it in circulation as a quick audio punchline rather than a quote that needs the original scene explained.