With no single famous scene attached to it, this clip circulates mainly as a generic eating sound on soundboards and in short-form video, where its short length makes it easy to drop into edits without trimming. Creators reach for it whenever a visual gag needs an instant appetite cue, from food challenges and cooking fails to reaction videos and cartoon-style skits. Its appeal is simple and repeatable: the noisy chewing followed by a satisfied sigh tells the whole joke in about a second and a half, which is why it keeps appearing in memes today.