Oiia became widely recognised online as part of the spinning cat meme, where the looping sound is paired with a cat turning its head or body in a circle. The clip spread through short video platforms and meme pages, where creators reused it for cat laugh edits, reaction videos and absurd visual jokes. Its appeal comes from its simplicity: the sound is short, instantly recognisable and easy to drop into almost any funny moment. Because it needs no context, it continues to appear in new edits whenever a creator wants a cute, strange or deliberately silly payoff.