The line comes from Rick and Morty, in the first season episode Meeseeks and Destroy from 2014, where Jerry summons Mr. Meeseeks to fix his golf game. While coaching Jerry to keep his shoulders square, the increasingly frustrated Meeseeks still cheers him on with this strained encouragement. Clips of the scene spread online as a shorthand for watching someone try hard at a simple task and fail, and the quote remains a popular reaction for earnest but hopeless attempts.