Actor Owen Wilson has said wow in so many film roles that fans began collecting the moments into supercut compilations online, turning a small verbal tic into a recognisable trademark. Clips of the line circulated on video platforms and social media, where editors reused the softest, most sincere versions as a reaction sound. It endures because it is instantly recognisable without needing context, and its gentle tone fits both genuine admiration and ironic understatement in short-form video.