The clip combines two very different cultural references that circulate widely online. Peppa Pig comes from the long running British children's cartoon of the same name, while Jeffrey Dahmer was an American serial killer whose name became a frequent dark reference in internet humor. The German phrase in the audio, which translates to I like Jeffrey Dahmer, turned the pairing into a short shock meme shared on soundboards and in edited videos. Its continued use comes from the instant clash between a familiar preschool character and a taboo subject.