The phrase is the battle cry of the Horde, one of the two main factions in Blizzard's World of Warcraft, and this Spanish version is spoken by Sylvanas Windrunner, the undead ranger who became one of the game's most recognisable leaders. In the game it is used to rally troops before battle, and that same rallying purpose carried over to videos, streams and soundboards, where players reuse it to signal faction loyalty. Its short, shouted delivery makes it easy to drop into edits without needing any game context.