This chant is associated with La Famille Pirate, the French animated series about a pirate family, where its bouncy, nonsensical vocal style fits the show's slapstick humour. Online, short cartoon sounds like this are often clipped, shared and reused far beyond their original episode, especially in meme edits and reaction videos where a recognisable, repeatable rhythm works better than dialogue. Its simple pouic pattern and cheerful humba ending keep it easy to drop into new contexts, which is why it continues to circulate as a playful sound effect.