The rules of Fight Club come from the 1999 film Fight Club, directed by David Fincher and based on Chuck Palahniuk's novel, where Tyler Durden, played by Brad Pitt, lays out the code of the underground club. The first two rules, about never talking about fight club, became one of cinema's most quoted lines. This Russian-dubbed version circulates online as a meme audio, used by creators who want an instantly recognizable manifesto for videos about forbidden clubs, strict challenges and ironic rule lists.