Pudichiruku comes from everyday Tamil speech, where the word expresses that someone liked something, and it has become a familiar shorthand in Tamil meme culture rather than being tied to one widely documented clip or creator. Shared through short videos, reels and reaction edits, it is easy to recognise because the meaning is carried in a single expressive word. Its popularity endures because Tamil creators can use it as a quick, positive verdict across comedy, lifestyle and fan edits without needing translation or a long setup.