Qi fu is written with the traditional Chinese characters for bullying or picking on someone weaker, and the phrase circulates online mainly as a short reaction clip rather than a quote from a famous scene. Its appeal online comes from brevity, as a single two-syllable word can caption an entire interaction without explanation. Creators reuse it across edits, chats and soundboards as shorthand for playful victimhood, where the person using it is rarely genuinely upset and the humour depends on exaggerating how unfair a trivial moment feels.