Rick and Morty premiered in 2013 on Adult Swim, created by Justin Roiland and Dan Harmon, following alcoholic inventor Rick Sanchez and anxious teenager Morty Smith on interdimensional adventures. Short clips from the series spread widely on meme pages, video edits and soundboards because single lines and stings are instantly recognisable even out of context. This less than one second excerpt is shared mainly as a portable reaction sound, letting editors reference the show's portal travel, mad science and dark humour without using a full scene or long dialogue exchange.