The clip comes from the aftermath of Spain winning the 2023 Women's World Cup, when then federation president Luis Rubiales and star forward Jenni Hermoso became the centre of a major football controversy. The two phrases were shared and remixed online as short Spanish football memes, often appearing in edits about the tournament, the Spanish team and its aftermath. It remains in circulation because it compresses a widely remembered incident into a few seconds of recognisable speech, making it an easy shorthand in football commentary and satire.