The line comes from Rob Cantor's 2012 comedy song about Shia LaBeouf as a cannibal lurking in the woods, which first spread as an online animation and audio meme. It gained wider attention after an elaborate live performance version circulated in 2014, cementing the narration as shorthand for an over the top pursuit. Short clips of the running lyric were later cut for soundboards and edits, where it remains popular for chase scenes, horror parodies and any moment where fleeing is funnier than fighting back.