The clip circulates online under the short title Si Fliegen and is tagged by uploaders with South Park and its main characters Kyle, Stan, Kenny and Cartman, which explains why searchers associate it with the animated series. Its German wording gives it an odd, out of context charm for English speaking audiences, who mainly use it as a reaction rather than a literal quote. Because it lasts less than two seconds, it spread easily through soundboards and short edits as a reusable cue for flight, panic and sudden movement.