The phrase comes from the outro of Dr. Dre's The Next Episode, featuring Snoop Dogg, where Snoop delivers the line in his trademark laid-back style. After the song became a hip-hop classic, the isolated line began circulating on its own through meme videos, remixes and short-form clips. Its simple, confident delivery made it easy to reuse as a reaction to relaxing, funny or unbothered moments. Decades later it remains popular because listeners recognise the voice and the reference instantly, even in a clip lasting only a couple of seconds.