The line comes from Snoop Dogg's closing verse on The Next Episode, a track by Dr. Dre featuring Snoop Dogg and Kurupt from Dre's 2001 album, released in 1999. The phrase stuck because it sums up Snoop's laid-back public persona in three words, and it was clipped and shared endlessly as hip-hop memes moved onto YouTube, Vine and TikTok. Today it survives as a shorthand joke for relaxing, unbothered energy, instantly understood even by viewers who have never heard the full song.