Sova is a recon initiator in Valorant, the tactical shooter released by Riot Games in 2020, known for tracking enemies with his bow and drone. Bora Gastar comes from his Portuguese voice work and uses informal Brazilian Portuguese slang for lets spend it, which made the clip popular with Portuguese speaking players. Shared on soundboards and in short gaming videos, it spread beyond matches as a shorthand for buying gear, using abilities without saving, and committing resources in a funny, exaggerated way.