Squid Game is the South Korean survival drama released on Netflix in 2021, created by Hwang Dong-hyuk, where indebted players compete in children's games for a cash prize. Throughout the series a calm female voice delivers instructions and results over the facility speakers, becoming one of its most recognisable sounds. Clips of the announcements spread quickly on TikTok, YouTube and soundboards after the show became a global hit, and creators still reuse the delivery to frame everyday contests, eliminations and announcements as if they carried life or death consequences.