The shout comes from Ed, Edd n Eddy, the Cartoon Network series created by Danny Antonucci that ran from 1999 to 2009. Ed, the strongest and least thoughtful of the three Eds, uses Subaluwa as his mock sumo persona and war cry during a wrestling gag. Clips of the line later spread through cartoon soundboards, YouTube edits and meme compilations, detached from the full episode. Its mix of a deep voice, a silly invented word and total self-belief kept it popular for entrance and charge jokes long after the show ended.