The sound comes from a 2011 video of Santiago Pasman, nicknamed El Tano, filmed at home while River Plate were relegated from Argentina's top flight for the first time after losing to Belgrano. His unfiltered, emotional reaction was shared widely across YouTube and Spanish-language social media, turning him into an unlikely internet celebrity in Argentina and beyond. Years later, the clip remains shorthand for football heartbreak, especially among River fans and rival supporters who reuse it whenever a favourite team suffers a painful defeat.