The phrase comes from Team Four Star's Dragon Ball Z Abridged, the long-running YouTube parody series that re-dubbed the anime with new jokes and voice performances, with Lanipator voicing Krillin. In the show, Krillin often acts as the excitable commentator, and his shots fired line became a reusable punchline for viewers who clipped it for soundboards and reaction edits. It spread alongside other Dragon Ball sounds like Goku drip edits, because it works without context, and it remains popular as a quick way to flag a burn in gaming videos, roasts and anime memes.