Baldi's Basics in Education and Learning was released in 2018 as a deliberately retro indie horror game styled like a 1990s edutainment title. Its school cast includes It's a Bully, a student who blocks hallways and takes items from the player. Clips of the game's distorted, low-fidelity voices spread widely on soundboards and in fan edits, where short lines are isolated out of context. This processed Bully clip follows that pattern, turning a brief in-game style utterance into a reusable meme sting for gaming videos.