The line comes from Thunder, the 2017 single by American pop rock band Imagine Dragons, later featured on their album Evolve. The song repeats thunder and lightning imagery in its chorus, built around a distinctive pitched vocal sample and a sparse, stomping beat. It became a major chart hit internationally and was widely used in adverts, trailers and sports coverage. Online, creators clipped the feel the thunder hook for edits and memes, where its short, recognisable build works even without the rest of the song playing underneath it at length.