Tung Tung Tung Sahur spread on TikTok in early 2025 as part of the Italian brainrot trend, built around an AI-style wooden log character linked to sahur, the pre-dawn meal during Ramadan. The tung sound imitates the kentongan drum traditionally used in Indonesia to wake people to eat. Short looping clips of the chant were remixed into edits, character battles and goofy ahh sounds compilations, and the repetition made it stick even with viewers who had no context for the original reference.