Vilebrequin built a large French speaking audience online with loud, comedic automotive videos, and short shouted lines from their content were clipped and shared as reactions. Tu la fermes, meaning shut up, became useful far beyond car content because the phrase is understood instantly and the delivery carries the joke even for viewers who speak little French. Shared in group chats, gaming edits and short form videos, it survives as a quick way to pretend to silence someone, end a noisy bit, or exaggerate frustration without a long explanation.