The boom became a staple on Vine, the short-form video platform of the mid-2010s, where creators paired the bass hit with quick cuts and deadpan reactions. After Vine closed, the clip survived on YouTube, TikTok, and Discord as a universal shocked sound for reveals and fake plot twists. Its exaggerated low end is instantly recognisable even at phone volume, which is why editors still reach for this full version when a shorter cut would lose the comedic pressure that builds as the rumble fades out completely.