The boom became closely associated with Vine, the short-form video platform where creators needed a fast way to add weight to a joke in only a few seconds. As Vine clips were reposted and remixed, the deep thud turned into a familiar punctuation mark for reveals, fails and deadpan punchlines. It later carried over to TikTok, YouTube Shorts and meme edits, where the same short impact still works because viewers instantly read it as emphasis. Its simplicity is the reason it has lasted: one sound, one beat, and the joke lands harder.