The phrase became famous during Donald Trump's 2016 United States presidential campaign, when he repeatedly promised to build a wall along the southern border. The slogan was repeated at rallies, in news coverage and in online clips, which made the short spoken version easy to lift and reuse. As the line spread beyond politics, creators began using it as a joke for any kind of building, from game bases to home repairs. That shift from campaign slogan to everyday meme is why the clip still appears in reaction videos and parody edits years later.