WGBH is a Boston-based public media organisation whose children's programming has aired on PBS stations across the United States, and the WGBH Kids logo became a familiar sight at the start of those shows. As clips of old idents began circulating online, the short jingle took on a second life as a nostalgia cue, shared on soundboards and dropped into edits that recreate the feeling of turning on the television after school. It endures because it instantly signals childhood, public television and a simpler era of viewing.